Keys To Success
Most Successful Periodontal Practices Offer CE Courses
A new survey just published in the April 2010 issue of the "Journal of the New Jersey Dental Association" concluded that providing continuing education to your general dentists increases your periodontal practice's profitability. This survey reinforces the findings of an earlier study performed in England and published in J Clin. Periodontal 1999 26:590-595.
This comes as no surprise, as many of the most successful periodontal practices in the country have made continuing education an integral part of their successful practice building marketing strategies for many years.
$500 Off Cost of Recession Proof Seminar for Your Referrers
Because many periodontal practices are still negatively impacted by a slow moving financial recovery, I'm offering my "Recession Proof Your Dental Practice Seminar" at a special reduced cost of $2,500, normally $3,000, if booked by May 16th. This is a small investment easily returned by just one additional periodontal or implant case being referred, or by attracting only one new referring dentist.
The seminar must be scheduled for 2010. Please keep in mind that the months of May, June, September, October and November are the ideal months for such a seminar
I've been giving these seminars for periodontists' referral bases for the last 14 years with great success in helping their referring dentists grow their practices while promoting you as the "go-to" periodontist for periodontal and implant care. A discussion of how to make an effective referral and the importance of a good referral relationship are integral parts of my seminar, as well as teaching dentists "How to Effectively Present and Get Acceptance for Implant Dentistry" to grow their and your implant practice.
Ten Minute Seminar Previews Available On My Websites
There are two different 10 minute seminar previews, which are available on my websites: www.PeriodontalSuccessMarketing.com and www.DentalSuccessMarketing.com
Free DVD for Periodontists Seriously Considering a Seminar
If after viewing the two 10 minute seminar previews, you are seriously interested in booking a seminar for this year, please contact me ASAP by calling me at 1-800-699-1491 or email me at gumcare2@aol.com. You will receive a free complimentary DVD of a recent "Recession Proof Your Dental Practice Seminar."
Added Bonus If You Purchase a DVD
For those of you purchasing my latest "Recession Proof Your Periodontal Practice" DVD available on my periodontal website at a special reduced price of $97 (half its normal $197 value) on our products page, you will also receive a free complimentary "Recession Proof Your Dental Practice" DVD.
What Periodontists Must Do to Survive NOW!
An Exposé on Clear Choice and the Other Discount Mega Dental Implant Centers
Dear Fellow Periodontist and AAP Member:
2009 and 2010 may see the death of some periodontal implant practices throughout the country. With the economy in shambles, consumers are simply cutting back on discretionary services and high price tag items – perio and implants are no exception. Some practices may just not be able to withstand the financial crisis caused by the recession and the competition and mass marketing of Clear Choice and other discount mega dental implant centers.
Recessions, though not as severe as the one we are currently in, have happened in the past and many periodontal implant practices have held tight, lost profits but recovered on the other side.
More GP’s placing Implants and Not Referring to Periodontists
This time it will not be so simple. The “other side” of today’s recession, the time when “things get better”, will present the toughest circumstances many periodontal implant practices will face outside of the current recession. Why? One of main reasons is that there are over 30,000 non-surgical dentists placing implants today, a number that is guaranteed to grow as implant companies continue to offer an increased number of abbreviated training courses. Just competition, you may say, nothing deadly.
If you practice in or around a major city, and many periodontists do, general dentists placing their own implants or recommending conventional bridges instead of implants may be the least of your worries. Clear Choice Mega Implant Centers, copycat dental implant centers and discount dental centers will be your chief concern, a seemingly unshakable force, possibly the “death knell” for your practice.
Please do not dismiss this warning. This is not scaremongering, it is the truth. Thankfully, there are a number of steps you can take to ensure you aren’t toppled over by Clear Choice, its copycats and discounters. Please continue reading to understand the threat and learn what you can do to protect your practice.
Why Come to Clear Choice (where Periodontists are Not Welcomed or Wanted!)
Clear Choice is currently operating centers in 12 major cities in 9 states with construction sites picked out in another 5 cities. Each center spends a phenomenal amount of money on print, television and radio marketing (almost $80,000 a month in Phoenix and other cities).
They offer patient education seminars and promote the fact that they have an OMS, a prosthodontist, a CT Scanner and a Lab all under one roof. According to Clear Choice, this makes all aspects of treatment easier and more streamlined with a seamless transition between surgeon and prosthodontist. No periodontists are employed by them and they are not wanted or welcomed in the treatment of patients.
They recommend their “All-On-4” procedure, allowing for a full arch restoration and therefore costing less than the 6-8 implants another dentist would often place, all without bone grafting. To top it off, they claim the superior experience of their OMS because they place “more implants in one month than most dentists do in a year”.
You Need To Get Started Marketing Now to Prevent the Slowest Winter and Spring Your Practice Will Ever Experience!
Aggressive Marketing is the Key to Survival and Success of Your Practice
Research the “21st Century Solution for Missing Teeth!” yourself at www.ClearChoice.com. It’s no wonder why patients are sold on Clear Choice and their procedures before they come in for care.
Aggressively marketing your practice with both internal and external marketing is the key to surviving both the current economic climate and the threat that Clear Choice or an imitator poses to your success. A combination of guaranteed internal and external marketing techniques, implemented as soon as possible, will build your patient base and increase referrals from general dentists, patients and the public.
Getting New, Highly Qualified Patients Who Will Say YES to Care Now
The most effective, time tested and proven internal marketing technique is my Complimentary Spousal Screening Letter, which I and many of my periodontist clients around the country have been using effectively for many years to bring new patients into our practices. It offers a free exam to the spouses and family members of your existing patients who already know and trust you and your staff and who are ready, willing and able candidates for necessary care. You can obtain a copy of this letter and the accompanying Practice Profitability Article by requesting one here.
Here’s What To Do Now If You Feel You Need Help!
The Complimentary Spousal Screening Letter and dozens of other techniques are discussed in my “Recession Proof Your Periodontal Practice” DVDs, which come in both 2 and 4 hour versions, and are available to order here. You will discover the essentials and advanced techniques needed to promote your practice, your image and the services you offer. They are fully guaranteed or your money will be refunded.
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